Simon Lehmann
speaker
4,796 appearances
22 recordings
1 series
first heard Mar 2026
last heard 11 Aug
Simon Lehmann’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 22 in all, peaking in Jun 2026 with 5.
Appearances
Everyone tries it, almost no one makes it work.
Why does it fail for most and why does it work for you at Red Cottage?
So let's go a little bit deeper when we talk about membership.
I mean and loyalty.
I love it.
I've I've seen so many and at the end it ended up just giving discounts.
And for you don't need to provide discounts for a a working loyalty or membership program at all.
I mean, it ends up discounting your own prices and that's not why you're building that.
There's other reasons.
And we know airline loyalty programs very successful.
We own hot we know hotel uh loyalty programs and and they and
And they have a core.
Driver, which is an airline, is obviously the global coverage it has with an alliance and its airline itself, so it makes it attractive for a membership program, loyalty program, and hotels uh do the same under the umbrella of all their brands.
A loyalty program like a bonvoy and others with hundreds and millions of members all make a ton of sense.
In our industry, we are super fragmented.
Uh, we're we're there are different ingredients.
And I think in in relation to Red Cottage, I totally understand where they're coming from.
But if you could summarize, Matt, um and for others, um
Um, what would be the three or let's say even five most important key ingredients to be able to build a loyalty slash membership program for your business?
Yeah, I th I think you know, a as I said earlier, you it's totally unique what you built, but I think I totally understand and I think these points make a ton of sense.
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