Simon Lehmann

speaker

4,796 appearances 22 recordings 1 series first heard Mar 2026 last heard 11 Aug

Simon Lehmann’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 22 in all, peaking in Jun 2026 with 5.

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STR Global Unlocked with Simon Lehmann · 039: Hospitality Isn’t Ready for the Future Guest | Jamie Lane · 7 Jul 2026 podcast

uh with the data that you have as well and how distribution is going to shape out in the future.

And lot you know, a lot of companies are thinking about that and and making new demand models, making new distribution mix models.

For the last basically twenty years, travel discovery has largely happened through Google and the OTAs, right?

And but we're definitely seeing a shift right now.

So in in in you from from your viewpoint, what changes

Um, when customers increasingly start a travel journey with an AI assistant.

I mean, you know, that's such a basic question in today's world, but we still don't have the answer for and I'd love to hear uh your view on that.

Yeah, I would I would actually uh agree with you.

While, you know, we're still seeing a lot more movement on the direct booking side, but I I agree.

I mean, that definitely clearly confirms the conversation we had with other with with uh CEOs and and and executives from the OTA world and they're not gonna let this happen without a fight either.

And number one, number two, the L L Ms are not becoming the merchants of record either.

uh from a transactional standpoint.

I mean, Brian Jeski put it down and said, you know, this is still not a good experience.

You don't see pictures and this and that and the other.

It's still an emotional purchase and and the OTAs are trying to uh basically fence that in in their best possible interest.

It's and it's interesting how that is going to match.

We'll definitely see some direct conversions as well when people s search and and as you just

to yourself with your trip to Iceland and it's pretty impressive what you can get.

But ultimately you you might be better off than just when you found this place you want to stay at, you you booked that through the OTA that you you're ultimately going to find.

And by the way, we can take this off the podcast today, but if you need some additional insights on Iceland, I'm more than happy uh to provide them.

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