Simon Rogers

speaker

419 appearances 1 recordings 1 series first heard Aug 2026 last heard 2 Aug

Simon Rogers’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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Thinking With Mitch Joel · Life Lessons From Google Search With Simon Rogers - TWMJ #1047 · 2 Aug 2026 podcast

So the data is always kind of giving us new ways to explore and to understand it.

Yeah, it's probably collections of phrases that have never been searched in the same way before.

Yeah, so it's unique and brand new.

Yeah, I guess there's probably a lot of it like that.

But it does show that search is basically this reflection of the world as it shifts and changes.

But at the same time, there are things that we do at the same time each time of day or during the year.

And those things we definitely have in common, whatever is changing.

Yeah, I mean, we've only really got now a year's worth of data, which is strange to think that because search has been around for so long.

But, you know, AI mode was launched last year.

Yeah, I wrote the book before it was launched, so I've been kind of adding stuff in.

But what you see is that AI, so far, from the data I've seen, is definitely changing how we search.

It's not necessarily changing what we search for, if that makes sense.

So, for instance, queries are longer.

Before, you might have said, restaurant near me.

And now you might say, Vietnamese restaurant near me where I can take a group of 10 and a cake and is open past 10 p.m.,

Yeah, I mean, I think that's definite change in interactions where we're, yeah, we're asking for opinion.

We're almost talking and we're talking in complete sentences, longer sentences, because it's like almost talking to a person.

So you definitely see that.

And there's a kind of, I suppose, a bit of a cognitive offloading there as well, where in the past, say, okay, so my kid has an old BMW M3 that we've had to dive down the rabbit hole of search to try and work out how to fix various things on it.

And so what you find is in the old days, you would have had to dive down a hole yourself.

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