Simon Sinek

Work was done for weeks.

And when it opened up, like nobody really wanted to go.

And my, my office was in part of the town, in part of the New York that was shut down.

Like you couldn't, you couldn't get there.

Holy cow.

They wouldn't let you down.

Well, my story is one of literally, you know, a couple million.

I mean, there was a lot of people in New York that time.

And they're all pretty unique stories, but they're all deeply touching and deeply personal for all of us.

I mean, you said it.

I mean, it reminds you of humanity and it reminds you, you know,

And I remember that was, September 11th was very important to me in my career because I worked in advertising and I struggled to go back to that stupid job and that stupid industry.

Yeah.

I really, once I did go back to work, I'm like,

am I doing with my life?

And a lot of people signed up for the military because they're like, I got to do something with my life.

And I think a lot of people had the realization that the life that I live is stupid, and I want to do something that matters.

And that's when I started thinking, this is the stupidest industry in the world.

I come to work to help people sell they don't need.

What am I doing with my life?