Simon Sinek

And I love to listen to CEOs complain about millennials and Gen Z. Gen Z, yeah.

And you listen to the language.

They're entitled.

You listen to the language of they're disloyal.

They show no loyalty to the company, right?

You listen to all of these things.

Okay, so let's take a step back and let's look at the world that they've grown up in in the 80s and 90s and 2000s, right?

So they watch their parents or their friends' parents get laid off through no fault of their own.

It's not a meritocracy.

Okay, got it.

The concept of the gold watch.

Literally, there's an entire generation that when I talk about the gold watch literally doesn't know what I'm talking about.

I'll explain it.

There was a concept, which is you would get a job for a good company.

They would look after you and you would work your entire career at one, maybe two companies.

At the end of your career, you would retire and they would give you a gold watch to thank you for your decades of service.

And this was a thing.

Everybody got their gold watch at the end of their career from the company that they worked for.

It doesn't exist anymore.

And so you have this young generation who's scratching their head saying, the company's demanding loyalty from me.