Simon Sinek

Nobody actually cared.

Right.

Well, that's what happened to me.

The general came to get me.

We start walking to his office and the hallway talk

begins.

And he says, you know, Simon, I had everybody in my office read your book.

And I said, my publisher thanks you.

And he said, tell them not to bother.

I had them read my copy.

Total book sales, one.

Total impact, huge.

Compared to I go to an event and they give away 500 free copies of the book, total book sales 500, but they use them as doorstops and coasters, total impact zero.

Maybe three or four people read it, right?

Right.

So it was that experience that I realized that I can't measure

impact simply based on book sales or dollars or income or anything like that.

Now, over the long term, I think you can, you know, the book is sustainable, but in the short term, it's really a useless metric.

So I had to get comfortable with the fact that I was doing things that I couldn't measure the impact, but I knew had an impact.

And you've heard me talk about these things before.