Simon Sinek

Sometimes a little less time for some people and sometimes a little more time for others.

We don't know.

We just know 100% that it works.

And so I had to get used to the idea professionally that I'm going to do things that I know work

but I won't be able to measure them.

And I just have to be okay with the fact that it works, like exercise, like eating right.

And so that's where learning an infant mindset and letting go of annual goals.

So people are like, what's your annual goal?

I don't have any.

Because I can't predict what I'm going to achieve based on arbitrary timelines.

So I have guidelines, you know, like I run a marathon.

I like to know the speed I'm going at.

Like I do look at numbers.

They matter to me.

They help me measure speed and distance, but I don't get happy or sad if I hit or miss a number.

Because we're dopamine driven, short-term visual animals.

I mean, it's going to go in a circle, right?

And because we can create, if you create a goal and you hit it, you get a shot of dopamine.

That is what happens.

right?