Simon Sinek

I own this idea. I own this idea. It's my IP. Everybody knows what IP is. Right? And I never did that. You'll never see a TM on the term golden circle. You'll never see a TM on the concept of why. And you'll never see a TM on the physical drawing of the golden circle. Do I technically own all of those intellectual properties? Of course. Right? Usage. You own it just with usage.

I own this idea. I own this idea. It's my IP. Everybody knows what IP is. Right? And I never did that. You'll never see a TM on the term golden circle. You'll never see a TM on the concept of why. And you'll never see a TM on the physical drawing of the golden circle. Do I technically own all of those intellectual properties? Of course. Right? Usage. You own it just with usage.

But I never put a TM in it because I cared more that people used the idea than knew where it came from. And people do use the idea and not know where it comes from. And I don't... pursue anybody who uses it... Without crediting you. Without crediting, I don't care. Because credit wasn't the thing I was in pursuit of. It was impact that I was in pursuit of.

But I never put a TM in it because I cared more that people used the idea than knew where it came from. And people do use the idea and not know where it comes from. And I don't... pursue anybody who uses it... Without crediting you. Without crediting, I don't care. Because credit wasn't the thing I was in pursuit of. It was impact that I was in pursuit of.

So I made strategic choices to help drive impact rather than to help drive credit.

So I made strategic choices to help drive impact rather than to help drive credit.

I don't judge anybody's choices for their own lives. And as we said before, there's always a cost. The question is, is the cost worth it to you? So for me, the cost came in, you know, I probably could have made more money. I probably could have, who knows what, right? And that wasn't, that was fine. That was, for me, that was a worthwhile cost, you know, because I was driven more by impact.

I don't judge anybody's choices for their own lives. And as we said before, there's always a cost. The question is, is the cost worth it to you? So for me, the cost came in, you know, I probably could have made more money. I probably could have, who knows what, right? And that wasn't, that was fine. That was, for me, that was a worthwhile cost, you know, because I was driven more by impact.

Yeah, so I guess the question is, do you have any regrets? Yes, the simple answer is I do. I don't have regrets for mistakes. I have regrets for repeating mistakes. What was the biggest mistake you repeated? One of the biggest mistakes is I trusted somebody I shouldn't have trusted. because they knew more than I did.

Yeah, so I guess the question is, do you have any regrets? Yes, the simple answer is I do. I don't have regrets for mistakes. I have regrets for repeating mistakes. What was the biggest mistake you repeated? One of the biggest mistakes is I trusted somebody I shouldn't have trusted. because they knew more than I did.

And I doubted in my gut and said, well, they've got more experience than me, I have to trust them. And then I tried to fire them and they talked me out of it. And then I continued to do business with this person who continued to screw me over and over again. Really? And he is a taker. He's an astonishing taker. How long was that going on for?

And I doubted in my gut and said, well, they've got more experience than me, I have to trust them. And then I tried to fire them and they talked me out of it. And then I continued to do business with this person who continued to screw me over and over again. Really? And he is a taker. He's an astonishing taker. How long was that going on for?

I should have trusted my gut the first time and ended the relationship.

I should have trusted my gut the first time and ended the relationship.

Yeah. Self-doubt.

Yeah. Self-doubt.

Self-doubt. Uh, nothing short of, uh, I'm not good at that, that person has experienced. I should trust them. Other people said I should trust them. I don't trust them, but I should trust them. So I'm going to trust them because everybody said I should trust them, even though my guts said don't trust them.

Self-doubt. Uh, nothing short of, uh, I'm not good at that, that person has experienced. I should trust them. Other people said I should trust them. I don't trust them, but I should trust them. So I'm going to trust them because everybody said I should trust them, even though my guts said don't trust them.

And when I came to the realization, like this person is not trustworthy, I'm going to fire them and I don't want them helping me anymore. And I tried to, and they talked me out of it. I wasn't smart enough on how to change a contract.

And when I came to the realization, like this person is not trustworthy, I'm going to fire them and I don't want them helping me anymore. And I tried to, and they talked me out of it. I wasn't smart enough on how to change a contract.