Simon Sinek

The most important thing is the middle class. The bigger the middle class, the more stable a society is. When the middle class starts to dissipate and starts to go away, and you start having the haves and the have-nots, and the gap between the haves and the have-nots gets wider and wider and wider, in 100% of those times, what you get is revolution. Every single time.

The most important thing is the middle class. The bigger the middle class, the more stable a society is. When the middle class starts to dissipate and starts to go away, and you start having the haves and the have-nots, and the gap between the haves and the have-nots gets wider and wider and wider, in 100% of those times, what you get is revolution. Every single time.

Because we don't particularly have problems with people making more money than us. This goes back to anthropology as well. It's the anthropology of leaders. Have we ever talked about this? I don't think so. So we are social animals, right? And for thousands and thousands and thousands of years, We lived in tribes that were rarely bigger than about 150 people.

Because we don't particularly have problems with people making more money than us. This goes back to anthropology as well. It's the anthropology of leaders. Have we ever talked about this? I don't think so. So we are social animals, right? And for thousands and thousands and thousands of years, We lived in tribes that were rarely bigger than about 150 people.

We only started farming about 10 or 12,000 years ago, and we can start to sustain populations larger than about 150, 200 people, right? So we lived as subsistence hunters-gatherers for tens of thousands of years in populations no bigger than 150-ish people.

We only started farming about 10 or 12,000 years ago, and we can start to sustain populations larger than about 150, 200 people, right? So we lived as subsistence hunters-gatherers for tens of thousands of years in populations no bigger than 150-ish people.

But there's some very practical problems, which is what if you bring food, austere conditions, you're a hunter and you bring food back to the tribe, we're all hungry, we all rush in to eat. Well, if you're built like you're built, like an athlete, and I'm the artist of the family, and we're all shoving our way into the front, I'm going to get an elbow in the face.

But there's some very practical problems, which is what if you bring food, austere conditions, you're a hunter and you bring food back to the tribe, we're all hungry, we all rush in to eat. Well, if you're built like you're built, like an athlete, and I'm the artist of the family, and we're all shoving our way into the front, I'm going to get an elbow in the face.

This is not a good system of cooperation because at night when you're sleeping and there's a saber-toothed tiger, I'm not waking you. So this doesn't work. So we evolved into hierarchical animals. We're constantly assessing and judging who's alpha. And when we assess, and it's a relative scale, when we assess that someone is alpha to us, we voluntarily step back and allow our alphas to eat first.

This is not a good system of cooperation because at night when you're sleeping and there's a saber-toothed tiger, I'm not waking you. So this doesn't work. So we evolved into hierarchical animals. We're constantly assessing and judging who's alpha. And when we assess, and it's a relative scale, when we assess that someone is alpha to us, we voluntarily step back and allow our alphas to eat first.

Our alphas get first choice of meat and first choice of meat. And we see this in society all the time, right? Like if you're a senior, someone will go get your coat for you in the other room. If you're a junior, you get your own coat, right? There are perks. There are perks all the time. And we don't mind. We don't mind our alphas getting preferential treatment.

Our alphas get first choice of meat and first choice of meat. And we see this in society all the time, right? Like if you're a senior, someone will go get your coat for you in the other room. If you're a junior, you get your own coat, right? There are perks. There are perks all the time. And we don't mind. We don't mind our alphas getting preferential treatment.

There's not a single person on the planet who is morally offended by somebody more senior in the organization getting a higher salary. It offends no one. We might think they're an idiot, but we're not morally offended. But the group is not stupid. We don't give our alphas all of the advantages for free.

There's not a single person on the planet who is morally offended by somebody more senior in the organization getting a higher salary. It offends no one. We might think they're an idiot, but we're not morally offended. But the group is not stupid. We don't give our alphas all of the advantages for free.

There's a deep seated social expectation that when danger threatens the tribe, the person who's actually better fed, who's actually genetically stronger is gonna be the one to rush towards the danger to protect us. Which is why we gave them first choice of mate because if they get killed, we need their genes in the gene pool. We're not stupid.

There's a deep seated social expectation that when danger threatens the tribe, the person who's actually better fed, who's actually genetically stronger is gonna be the one to rush towards the danger to protect us. Which is why we gave them first choice of mate because if they get killed, we need their genes in the gene pool. We're not stupid.

We don't have any problem with a CEO making a ton more money than us. so long as they're willing to sacrifice their interests, their short-term interests for our survival. And when we watch CEOs laying people off to protect their own bonuses, they have literally violated the deep seated social responsibility of what the responsibility of a leader is, which is to protect the tribe.

We don't have any problem with a CEO making a ton more money than us. so long as they're willing to sacrifice their interests, their short-term interests for our survival. And when we watch CEOs laying people off to protect their own bonuses, they have literally violated the deep seated social responsibility of what the responsibility of a leader is, which is to protect the tribe.

We don't have a problem with you making more money, but that money doesn't come for free. You earn it by putting your interest second for the group. And what we've watched for decades now is a CEO class sacrifice their people to protect themselves, never sacrifice themselves to protect their people. And that's why you have an anti-capitalist movement right now.

We don't have a problem with you making more money, but that money doesn't come for free. You earn it by putting your interest second for the group. And what we've watched for decades now is a CEO class sacrifice their people to protect themselves, never sacrifice themselves to protect their people. And that's why you have an anti-capitalist movement right now.