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Slater Victoroff

๐Ÿ‘ค Speaker
131 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

It's called LAW, the Lab of Forward Thinking, which is sort of this small group of 20 or 30 people within Manulife whose job it is to go out and find emerging technologies and figure out if there's a way to kind of apply them to real business use cases.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

And what we did with them is we actually... They're a really wonderful team.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

It was actually very...

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Very happy to work with them.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

And we put together a really, really strong bond sort of over about a year that we've been working together.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

So their main goal is they wanted to give their investment analysts a better way to read through sort of these large quarterly and annual reports.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

And these can be anywhere from dozens to hundreds of pages, depending on the company and sort of how rigorous their reporting is.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

And just reading through that for an investment analyst is extremely time consuming, extremely tiring, especially when, you know, searching through the whole thing.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

key pieces of information.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Like what?

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

So the numbers.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

So it'll be things like, oh, they missed earnings.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

There was some change in leadership, right?

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

So of the, you know, let's say you've got 200 page annual reports.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Of those 200 page reports, you know, 80 to 90% of the report is going to be nearly identical.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Legally.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Like legalese, but more like, you know, here's our earnings section and it follows the same format.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

But the interesting thing that we found, right, is that even though each analyst only cares about maybe five to 10% about what's in that report, that 5% is different for each analyst, right?

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Fundamentally based, right, I might only care about changes in leadership.

SaaS Interviews with CEOs, Startups, Founders
EP 570: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

If I'm a very quantitative investor, then I might care very much about earnings, but I don't care so much about the leadership.