Soeren Brogaard
speaker
160 appearances
1 recordings
1 series
first heard Mar 2022
last heard Mar 2022
Soeren Brogaard’s voice in public audio — every appearance, attributed to the second.
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And that is an opportunity to attract talent, but also really create sort of energy and momentum towards uh what we're trying to do here.
And there's basically a a couple of things that are super important.
You wanna give people
a little bit of a purpose or a clear understanding of the mission that they believe in.
You want them to believe in in where we're taking the company and why we're doing what we're doing.
And that's
around the eliminate downtime.
And everyone in track winner also with CTR coming in.
all need to have their own interpretation and translation of what that means, all the way down to
finance to procurement to R and D to sales to uh all great people in marketing who's telling the story.
Everyone needs to be able to relate and have that internalized.
Another important point is you need to create the right level of autonomy that is directed towards the strategy.
You need to have clear guidance and then really carefully study where you let go and create autonomy that gives that part that that decision power down to the individual and really f do everything you can to fight the the monster of bureaucracy and red tape.
that we see so often as companies are are growing.
We need to create the level of belonging, which is uh an important part in teams.
So really f fostering that closeness that you have in teams between fifteen and twenty people and finally allow people to have to fulfill their passion around mastery of the function they they have.
So a long story to say that we spend a lot of time on that and we call it new tracks.
That is uh centered around a a bold mission or bold purpose with strong business strategic levers, which we haven't even talked about today.
that is backed by core enablers and capabilities on how the organisation works.
It's all on one page and everyone who both is joining the mission that comes into the company, we actually spend a lot of time getting them comfortable uh in that framework.
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