Soeren Brogaard
speaker
160 appearances
1 recordings
1 series
first heard Mar 2022
last heard Mar 2022
Soeren Brogaard’s voice in public audio — every appearance, attributed to the second.
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Appearances
And maybe just a few few pointers on on on what we see.
We see a very, very high employee engagement coming out of this, which is not something that I take for granted at all.
And knowing that to sustain that, to keep that, to s remain the trust of the organisation, you need to work on that every single day.
And we use this vehicle of new tracks to help and we're still super early days with the CTR organization, but we're using that framework as a vehicle.
For making it clear what we want to do.
And I I see it facilitating a very clear message that people can actually engage in, potentially disagree with, which I'm perfectly fine with.
We can have a discussion around it, instead of it being too open and too broad.
So
That's roughly how we are facilitating that.
Brand is something that is very close to my heart.
Uh brand attracts customers, it makes it clear who you are, who you want to become.
And there's a lot of really good reasons why you wanna pay strong attention to your brand as much as you do in B2C as you do in B2B.
Brand makes you stand apart and and when you when you succeed with your brand, hopefully you actually earn the trust of the customer and the customer will actually
tell you that what you intended the brain to do
Both from an emotional, for from a visual, from
the support and the products that we built, they can actually feel it.
And I'm sure that we can all relate to brands in our personal lives that is actually giving that emotional appeal, even when you use it, even when you call up tech support and even when it doesn't work.
So getting that under everyone's skin and use it as a catalyst for being very clear on who we are.
is is really the the reasoning behind that.
Clarity on on that helps you attract, it helps you uh avoid people joining your company that is not really fit for for the mission uh that we are on.
Showing 101–120 of 160 · page 6 of 8
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