Steffen Hedebrandt
speaker
116 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Steffen Hedebrandt’s voice in public audio — every appearance, attributed to the second.
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Appearances
But in B2B buying cycles, then there's a committee of people that you need to convince.
And the one that does the research and builds the vendor list are not the people that kind of ends up being the economic buyer and signs the contracts.
So we as SEOs, we might be the sender of the first visit to the website, but the purchase six months later is never going to be able to be traced back to us actually appearing in that search list.
And that's what we're fixing with the product that I helped co-found, Dream Data, that you can actually go and say, this was the person that started the journey and now you won this journey through another person six months later, but it's all part of the same journey.
So you can basically monitor all organic visits to the website.
And then trace that to revenue later on.
And in B2B, revenue comes from a CRM system quite typically.
It doesn't come from like an e-commerce platform.
So that's kind of built into it as well that we can see which accounts you win, how much they're worth, and where did they start from.
And I'll give you a simpler example so you don't have to wait 211 days.
But even when we have a demo call booked on our own website, it takes an average of five sessions.
The last session will always be direct because people know us, they're familiar with what we do, and now they trust us.
But that's not the cheat codes.
We can't just make more people go directly to our website and book a demo.
You need to trace it back to the first visit.
And the first visit is quite typically always a marketing activity, whether it's a paid ad or an organic visit or somebody coming from social.
We need to be able to actually show and understand people
Of those thousands of URLs that we have on our website, what are quite typically the first touch on these journeys that actually end up becoming demo calls?
And if you look and ask in the CRM system, the CRM system will say original source direct.
Great.
Showing 61–80 of 116 · page 4 of 6
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