Steffen Hedebrandt
speaker
116 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Steffen Hedebrandt’s voice in public audio — every appearance, attributed to the second.
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So I guess it's that trade-off where you have to kind of judge whether it's worth just trying to rank stuff.
Or do you actually want to study buying behavior and trying to push more of those people to your website?
And I can tell you, if you ask your sales team who they will say they want more of,
But it's not to say it's either or, it's just to say, yes, do your keyword analysis, find the niches where you can drive traffic.
But don't forget also to have projects where you actually study whether the traffic becomes money afterwards.
It's super interesting.
I'm sure we'll see a huge consultancy podcast tool industry arise just to kind of describe the value of these kind of zero-click engagements.
Yeah.
And it used to be like, get Google in place and then you don't have to worry about anything else.
guess what I'm trying to say is for the SEOs to think about what pays their salary and what pays people's salary are that the sales team sell more and we should
think more holistic about, instead of just delivering, here's the rank, I'll go home now.
You should think about, can I actually, can I monitor the traffic that arrives to this website if it converts to a free signup or a demo that gets booked?
Does that look like somebody we normally sell to?
Does it convert at a higher rate to new business?
How long does it take for it to convert to this?
So there's so much more than just getting the organic visit to the website that could be valuable for you as an SEO to study.
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