Stephen Jones

So hat etiquette is wearing an acrylic beanie on a Monday morning in the winter.

Hat etiquette is, you know, a baseball cap in the summer or a simple straw or something because it's right for now.

That's when fashion is right too.

I mean, particular etiquette...

I don't know.

Etiquette's a strange thing.

Do you remember 1,000 years ago in Harper's and Queen, the social column was written by Betty Kenwood?

I remember that, very vaguely.

Yes.

Well, she would write about etiquette and who was at which parties.

Yeah.

And it just seemed to be such a ridiculous and archaic world.

I mean, I think for fashion designers, etiquette is maybe something that you play with as part of fashion because you play with politeness.

Yeah.

You know, a notch collar on a manor own is something about politeness.

So that sort of what's socially acceptable in clothing.

And that's just from a Western European point of view as well.

Yeah, of course.

And when we talk about fashion,

I don't think we should talk about it in such a sort of isolationist world.