Stephen Wunker

speaker

430 appearances 5 recordings 1 series first heard Mar 2026 last heard 6 Mar

Stephen Wunker’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · 5 ways to make your organization AI-ready · 2 Mar 2026 podcast

You cannot remember all those segments, you can't act on it.

If you look at a really AI-infused marketplace, uh like uh digital advertising, for instance, or even in in a mobile game, a game you're playing on your phone, a sophisticated gaming company might have fifty or a hundred different segments.

And they can do that because it's the machine that's then acting upon the segments.

It knows what offers to send you, how hard to make things uh right uh uh uh how much it should push you to engage or not, depending upon how you're playing and how you typically, you know, buy things or look at ads, whatever it might be.

Now we have the ability with AI to move a lot more organizations into that world of the fifty or a hundred different segments, but extremely few organizations are actually thinking about that.

I think where they're focused is on what humans should be doing.

Where are what are the tedious and frustrating things that people are doing today?

Now, look, by all means, we want to get rid of those, right?

We can use AI to get rid of those.

So I'm not saying that's bad.

But if that's all you're focused on, you're thinking about making the world as it is a little bit more efficient.

You're not thinking about really transformative types of change.

It's a great question, Jordan, because I think in most cases they're not, and that's an issue.

Now the case of AI Scribes, we worked with a organization where they actually th they did that.

They measured the quality of doctor patient interactions by things like how much does a patient remember what a physician told them?

So there was a very clear pre and post.

Uh uh w what was the rate of uh physician job satisfaction?

How did that change?

So there were very clear metrics and that indicated that they should go proceed.

But yeah, what you want to do is have the business objective defined and then the pre and post measures.

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