Stephen Wunker

speaker

430 appearances 5 recordings 1 series first heard Mar 2026 last heard 6 Mar

Stephen Wunker’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · 5 ways to make your organization AI-ready · 2 Mar 2026 podcast

It has nine brains.

It has a central brain and then it has one brain for each of its arms.

And that allows each arm of the octopus to sense and think and act quasi-independently.

And yet there's a nerve ring that connects all the arms.

And so each arm knows what all the other arms are doing.

It's a wonderful analogy for how AI decentralizes intelligence and creates this fluid flow of information so the right people can get the right data at the right time.

Now for marketing, that means that there is less of a need for constant coordination.

And you can bring tools much closer into the business.

So let me give you an example of a uh a hospital uh system that we worked with recently uh and the marketing department within it.

So they had often been pulled between all these different service lines of a hospital, uh whether it's uh you know, obstetrics or cardiac or urology, whatever it might be.

And they had to create different campaigns for them and then they had to actually get them to figure out what they wanted.

We have to start with what's the strategic objective here?

And that was clearly that the marketing department focuses on the big strategic areas for the hospital.

So the TV campaign for the uh the heart service line is very important.

The brochure for the urology department is not very important.

So how could they then use AI to bring more self-service tools to the stakeholders in the business who could create their own materials and oftentimes use that to figure out what it is they actually wanted?

Because that's a lot of what marketing was spending their time on to.

have the help the business figure out what they wanted.

Now that doesn't mean that marketing abdicates its role.

Showing 101–120 of 430 · page 6 of 22