Steve Anderson

speaker

463 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Steve Anderson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Vault Unlocked · Why Playing It Safe Is the Riskiest Thing a Founder Can Do (The Jeff Bezos Principle Nobody Applies) · 3 Jun 2026 podcast

And so I was pretty excited about this.

I thought this is really interesting to me.

And I showed it to her and she looked at it and said, this isn't a lead gen.

This isn't a giveaway.

This is a book.

And so that

moment was actually my oh shit moment, which was, oh, I don't know how to write a book.

And she sort of said, well, I do, you know, you come up with the ideas, we'll, you know, work on this together.

And so that was the start of a probably year and a half to two year process of actually figuring out what the principles would be, how they apply, you know, research and all of that kind of stuff that went into the manuscript.

And

I said I, you know, accidentally stepped into it.

I had no conception of what it would become and has become.

You mentioned bestseller, Wall Street Journal USA Today debuted on their bestseller list and it's been translated into 21 languages.

And as you said, you know,

Lots of reviews, and I still am sort of surprised.

You know, why me?

There are a lot of smart people in the world, but I had the right combination.

And I think one of the hooks that's different about this book is that view of risk.

So the insurance industry is all about reducing risk, mitigating risk, transferring risk.

And I was saying you need to take more risk.

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