Steve Anderson

speaker

463 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Steve Anderson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Vault Unlocked · Why Playing It Safe Is the Riskiest Thing a Founder Can Do (The Jeff Bezos Principle Nobody Applies) · 3 Jun 2026 podcast

Very counterintuitive, certainly for me and the industry, but I think for people in general who often are very risk averse.

And there's a phrase Bezos uses that I still like a lot, which is unwarranted risk aversion.

Right.

So anyway, well, you can wind me up and I can, I can keep going.

So you're going to have to interrupt me.

So, yeah, I don't think it's anyway.

I think it's very important.

So unwanted risk aversion, I think is what you said.

Well, I mean, let's start there.

Like, what did that mean to Jeff Bezos?

Where did that, like, how did you even find that in all these letters?

So just to recap.

Because I just want everyone to understand.

You went and researched.

and found, I don't even know how you find this, but you found every letter Jeff Bezos wrote to the shareholders, to the board, and you then got, I'm going to say, you got deep into it and really analyzed and studied these letters and started seeing trends and started seeing what was actually going on as Jeff was writing these.

And you can see probably the evolution of the company of what he was writing.

So you kind of went deep into that.

And then built a book around it called the Bezos letters.

And from the Bezos letters, there came, I believe, 14 business principles or 14.

Well, I call them growth principles.

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