Steve Anderson

speaker
463 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Steve Anderson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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Yeah.
14 growth principles on, you know, how Bezos grew Amazon to what it is today.
And I think, again, I always try and emphasize that.
Regardless of where you are in business, these are principles that are principles, which means they're long-term.
They're not kind of flash-in-the-pan marketing hacks and things like that, but they are principles.
And the more I talk to business owners of all sizes –
It resonates with people.
Now, they're not all easy to implement, and that's part of the work that goes into it.
But if you feel stuck as a business owner, if you're growing but not enough, these are ideas that can help you get unstuck, is the way I would say it.
So back to my question of the first, I don't know if that was a principle or not, but you were talking about not having the fear and being able to be a little like, you know, go in and be unwarranted risk adverse, I think is what you said.
Yep.
It was not a principle or is that something that you've kind of saw within the letters and.
Well, so I would say first I saw it in the letters and how it shows up is from the very beginning.
So the first letter he wrote when Amazon went public was 1997.
And he had kind of three main sections in that letter.
And
Some of the principles grew out of that, but one of the common threads throughout the letters and started from the very beginning was this idea that he, Bezos, knew we needed to experiment.
in order to invent on behalf of the customer.
And those words, experimentation and invention, and on behalf of the customer are really kind of key ideas.
What he said was, is that if you're going to experiment, you're gonna fail, right?
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