Steve Anderson

speaker

463 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Steve Anderson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Vault Unlocked · Why Playing It Safe Is the Riskiest Thing a Founder Can Do (The Jeff Bezos Principle Nobody Applies) · 3 Jun 2026 podcast

Because if you know the experiment's gonna work, it's not an experiment.

So you have to, as a business owner, be willing to suffer the failures to find the wins.

So that idea became my first principle, which I call encourage successful failure.

So the structure or the framework is four cycles.

Test, build, accelerate, and scale.

And the principles fit into those four cycles.

And that's just a way to, 14's a lot, and we debated a lot about is it too many and all of that.

But that framework is a way to kind of grasp what principle affects you during what phase of your business.

And I believe those four phases, every business is going through all the time if they're a 5,000-employee business or a five-employee business.

They look different, but they're still the same.

They're testing an idea.

They're building on the successful results.

They're accelerating the growth.

And then they're scaling.

And then starting over again.

And it could be different departments, different regions, et cetera.

So to answer your question, that whole idea of experimentation and failure is one of the principles.

And that's how I put it together.

I mean, it makes sense when you hear it, but it's sometimes I think as business owners, marketers, because I mean, the amount of testing that you don't have to do as a marketer, but I mean, just saying as a project builder, whatever it might be in the scope of business is, yeah, I get it's hard to test because there's a lot of failure that's going to come from it.

Bezos was basically saying, we're going to fail before we succeed.

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