Steve Benson

speaker

874 appearances 4 recordings 1 series first heard Mar 2020 last heard Dec 2023

Steve Benson’s voice in public audio — every appearance, attributed to the second.

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Who needs debt with a business this smooth?

I mean, why don't I just, you know, spend within my means?

And the fact is, in reality, these businesses aren't that smooth for a lot of reasons, right?

You've got annual deals, you've got multi-year deals.

I've got a seasonality problem, problem being that people don't buy software in November or December and hardly in the first half of January.

And every year that builds up, right?

So you get a lot of that spikiness and then any big deal that comes in makes it more spiky because the big deals come in in the months that

people already wanted to buy software.

So anyway, it allows this to be smooth, right?

It takes out your seasonality, allows you to, without giving up equity, make payroll in December, which is always a problem.

So here's...

Here's our website in 2012.

It's not that different from our website today, I'm not gonna lie.

I mean, this design might even be better.

You get a marketing team, I don't know.

It's definitely better today, but you know, this isn't bad.

So this is what we looked like in 2012.

The first way I funded the company was by, let me zoom you back to 2012, right?

And maybe some of you are in situations similar to this today where you've got

four people on the team and you're making $50,000 a month or something.

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