Steve Greenblatt

by putting it into different devices or taking away the magic that we used to create.

That's really what it was when I first started doing this.

People would be scared to press a button because you're talking about these way before touch panels were mainstream and way before we had phones in our pockets.

um, that, that had screens on them.

They were just buttons.

So, um, the things that I thought of, you know, because I think it's an easy argument to say that we want to go the, the centralized route.

And I was thinking about, there's a lot of products out there more and more that have control capabilities built in.

So when do people use stuff like that?

And when is that, that, when, what, what, what is desirable about it?

Um,

Because obviously manufacturers are spending the money to put it in and therefore people must be using it or it must be in demand.

So the things that I thought of are situations where you have isolated systems that aren't going to change a lot, that

don't require a high level of customization or expertise, and you are going to leverage the UI, the experience that the manufacturer has invested in developing.

So Zoom, I think, is a good example where we all are very comfortable with Zoom.

Zoom's probably put a lot of time into making

their UI and to, to be something that's user friendly.

And I, and I know when I work with on other platforms, I'm not as comfortable and I'm not as happy with it.

You know, and then you, you tend to use the platform that you like more.

So you become even more comfortable and more, more

happy with it.