Steve Joordens

We're so embarrassed.

We want to lie about what we're doing.

So we back off and suddenly we're socially disconnected from everybody and we start to feel like nobody would miss us.

And that's a terrible thing.

Yeah, always a pleasure, David.

Thank you.

Yeah, great to be back with you, David.

Yeah.

So, you know, often we think of like biological addictions, heroin or something, and we kind of get it that the body has this chemical reaction that can make somebody actually crave and become addicted to that chemical.

Everything in our bodies is chemical.

Everything is neurotransmitters.

So a lot of these behavioral addictions like gambling.

It's really the same thing.

The first step of it is the use of random rewards.

Those random rewards, never knowing when something good is going to happen, but feeling like it's about to happen.

Whenever we're in that state, we're having a whole lot of dopamine release.

So the moment somebody puts a bet down, they start to feel like I could win.

And that feels good.

And they're kind of following that win and chasing that win.

If they don't win, they start to think, okay, the win must be right around the corner.