Steve Joordens

And it's almost like the more they lose, the more convinced they become that win is right around the corner.

And so they get really compelled to keep up the habit and especially when they start losing money.

Because when you start losing money, the question is, well, maybe I needed that money.

Maybe that was rent money.

Maybe that was food money.

How do I get money back?

The only thing that comes to their mind is to keep gambling.

And so this can just lead to a cycle where they find themselves one day in a really horrible, horrible hole.

It's been contrived that way.

I mean, this is one of the things, you know, I'm a psychology guy.

One of the things that kills me is to watch psychologists using psychology on the other side, on the dark side, as you will.

And every casino has been created, you know, with every, you know, when other people win, they let you know when other people win.

That lets you think that wins right around the corner.

Everyone's happy when they win.

They suppress their dark moods.

They kind of express their really excitement moods.

And so, yeah, it's a fun place.

And I think that's the first thing to realize, that for a lot of gamblers, there's not a lot of external fun in their life.

And this is a place where they can go and really, as you said, really feel good for a period of time.

And that alone is almost socially addictive.