Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

Appearances

newest first · ▶ plays the moment

James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

V and K, you know, it's all linear.

And Mark James, who was my only employee at that time, said to me, what's it called, VK?

I said, vodka with a kick.

Vodka kick.

So it became Vodka Kick.

And ultimately, we actually had to drop the name Kik because it was decided by the powers that be that it was sort of promoting irresponsible drinking.

So now it's just called VK.

Yes.

And everybody knows what it is.

Yes.

So it was VK Blue, but actually... Which we have on the table, VK Blue.

But at that time, it wasn't actually blue.

It was in a blue bottle.

It was called VK Energy.

And so we weren't allowed to call it.

We found a couple of years later, the powers that be rule, we couldn't call it VK Energy.

because that could promote irresponsible drinking.

But everybody used to call, because it was wrapped in a blue sleeve, everybody called it VK Blue.

So let's just call it VK Blue.

So for many years, it was sleeved, but it was a sort of Red Bull-colored liquid.

Showing 201–220 of 722 · page 11 of 37