Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

The following year, we turned over 65 million.

It was the best fun I've had in my life.

Sounds it.

Talk about, yeah, having fun in business.

So you must have had to grow a team pretty quickly.

Yeah, it was fun and fear, you know, and having, you know, I'm a rally driver and people say, well, it's dangerous, isn't it?

And I suppose it was dangerous.

You like a bit of adrenaline.

Yeah, what was left, yeah, everything was on the line.

And, you know, people say, well, how do you defund it?

And the difficulty with...

With drinks, of course, we had to pay the duty upfront.

So as soon as we produce, we have to pay the excise duty upfront.

And I have to pay for the product because it was very difficult getting... So you weren't making it, you were getting other people to make it, were you?

And that's what we still do today.

Everything, we're a mill without looms.

So everything is... Our skill set is in marketing, in producing amazing liquids...

But the only thing we don't do is put the liquid in the bottle.

The recipe, we supply the labels, we supply the crowns and everything.

And we supply that to the filler and the filler fills it.

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