Steve Perez
speaker
722 appearances
1 recordings
1 series
first heard Mar 2026
last heard 30 Mar
Steve Perez’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
And I went to my customers I had from importing beers, and I said, look, I've got this new brand.
The biggest brand at that time was Bacardi Breezer.
And I said, look, you could kick out Bacardi Breezer and put in VK.
And the benefit of VK over Bacardi Breezer is, first of all, it's vodka.
It's not rum.
People prefer vodka to rum.
Our bottles are a little bit smaller.
And instead of being 5.4 ABV, they're 4% ABV.
So less strong.
People drink more.
And actually, people will be less ill.
You get less problems in your nightclubs.
And to save money, it's kind of a win-win.
And as soon as we started to produce it and supply it, the business, we were turning over about, when it first started, we turned over about 200,000.
The year we started with VK,
we turned over 2 million.
The following year, we turned over 16 million.
One six.
One 16, yeah.
Yeah, the following year, we turned over 30 million.
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