Steven Novella
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Right.
Or you're hyping it up for consumers, which is a later stage hype, right?
At that point, you've got the money, you're developing a product, and now you're hyping something pre-release.
Right.
Or you're selling consumers a fraudulent product.
So we've seen that too, where people are selling free energy machines or whatever.
These are just completely fraudulent.
Or it's very common.
I just got a spam advertisement for this on YouTube, actually.
for this amazing hard drive, solid state hard drive.
And it's not a hard drive.
It is just a shitty hard drive in a case.
And it doesn't have any of the characteristics that they're claiming that it has.
And it doesn't really even work.
That's fraud.
That's like we're selling a fraudulent product to consumers.
This is, I think, in the fundraising hype phase.
They were selling an idea that...
that they massively overhyped to attract financing.
Do we know?