Steven Pope
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Podcast Appearances
We can see that over 400 people per month are searching for carnivore jerky.
So this is one of those phrases that we're going to want to make sure that we target.
But our goal here is to figure out what else are people searching for on Amazon that they would search for and want to buy our product.
One of the first ones that shows up here is carnivore snacks.
What's cool about Helium 10 is we can actually add this to our list of keywords that we're targeting.
So I'm going to click on this right here, create new folder, and we're going to call this carnivore jerky.
Then click save.
Now there are a lot of different results here.
We have hundreds, if not thousands of different keyword results.
we're going to want to filter through these so it's actually somewhat relevant.
What I recommend doing is sorting by the Magnet IQ score.
Before we go any further, one thing that I like to do here is filter out some of the results.
For instance, we don't want to target a search phrase that has a search volume of more than 5,000, meaning if there are more than 5,000 people per month that are searching for this product phrase, right now, I don't even want to target that because it's probably going to be too competitive.
I also want to
set a word count of a minimum of two this is how many words are in the search if someone's searching for something like a single word i don't want to try to compete with them we're going to create a new campaign we're going to click on continue and we're going to call this ad group manual keyword targeting we're going to add the products that we're trying to sell on amazon
Now, depending on how much control you want, you could just create one ad group or you could create multiple ad groups.
For now, just to make this easy, I'm going to show you the process by creating one ad group.
We're going to go down and we're going to click on manual targeting and keyword targeting.
Now, something that's really cool is Amazon suggests different keywords for you.
It knows what our product's about and