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Steven Pope

πŸ‘€ Speaker
5196 total appearances
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My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

We can see that over 400 people per month are searching for carnivore jerky.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

So this is one of those phrases that we're going to want to make sure that we target.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

But our goal here is to figure out what else are people searching for on Amazon that they would search for and want to buy our product.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

One of the first ones that shows up here is carnivore snacks.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

What's cool about Helium 10 is we can actually add this to our list of keywords that we're targeting.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

So I'm going to click on this right here, create new folder, and we're going to call this carnivore jerky.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Then click save.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Now there are a lot of different results here.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

We have hundreds, if not thousands of different keyword results.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

we're going to want to filter through these so it's actually somewhat relevant.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

What I recommend doing is sorting by the Magnet IQ score.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Before we go any further, one thing that I like to do here is filter out some of the results.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

For instance, we don't want to target a search phrase that has a search volume of more than 5,000, meaning if there are more than 5,000 people per month that are searching for this product phrase, right now, I don't even want to target that because it's probably going to be too competitive.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

I also want to

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

set a word count of a minimum of two this is how many words are in the search if someone's searching for something like a single word i don't want to try to compete with them we're going to create a new campaign we're going to click on continue and we're going to call this ad group manual keyword targeting we're going to add the products that we're trying to sell on amazon

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Now, depending on how much control you want, you could just create one ad group or you could create multiple ad groups.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

For now, just to make this easy, I'm going to show you the process by creating one ad group.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

We're going to go down and we're going to click on manual targeting and keyword targeting.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Now, something that's really cool is Amazon suggests different keywords for you.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

It knows what our product's about and