Steven Pope

and it suggests a bunch of different keywords, and we're going to actually add these keywords as well.

Before we do that, we have to explain the difference between broad, phrase, and exact match.

What's interesting is usually exact match is more expensive than phrase or broad match, but in this case, it's actually reversed.

So let's explain what broad match is first.

then i'll explain what phrase and exact are using this example here of carnivore jerky broad match means we want to bid on any search term that includes the word carnivore and jerky even if there are more words in there on the other hand with phrase match the phrase carnivore jerky needs to show up there can't be any words in between as long as the phrase is intact carnivore and jerky

There's nothing in between those words.

Our ad would show up if we did the phrase match.

The last type is exact match.

And with exact match, I actually think exact match is the most powerful.

Our ad is only going to show up if someone types in exactly carnivore jerky.

Disagree.

Nothing more and nothing less.

Now, generally speaking, I recommend doing all three of these.

But if you're going to be doing broad match or phrase match, you need to add negative keywords.

And that's something we'll talk about later.

So what you're going to do is you're going to go through here.

And anything that seems relevant to your product, let's go ahead and add this.

And you can scroll through here.

There's so many different options it gives you.

However, since we already have a list of keywords that we want to target, we're going to click on enter list and we're going to go ahead and paste our list in here.