Steven Pope

We're going to click on add keywords and it says that three of our 24 keywords do not have a suggested bid.

And so we're just going to put a bid of 92 cents for now.

This is a list of all the keywords that we're going to be targeting, meaning that every time someone searches for one of these on Amazon, our ad is going to be showing up.

At this point, we could add negative keyword targeting if we wanted to.

Let's go down here.

So let's have a campaign name for this and let's just call this manual keyword targeting for now.

A daily budget of around $14 is recommended.

We're going to go ahead and click launch campaign.

Now, I just showed you a very easy way of setting up your campaign.

daily budget of around $14 is recommended.

We're going to go ahead and click launch campaign.

Now, I just showed you a very easy way of setting up your campaign.

But ideally, you'd want to create multiple different ad groups for each of those different topics that you're targeting.

By having multiple different ad

groups, we can more easily control them and we can see which ones are actually creating a profit.

But now let me show you how to do product targeting ads.

These are the ads that allow you to target your competitor's product.

It allows you to show up right here on your competitor's page.

So this is a very powerful type of ad for you to run.

To do this, we're going to go back into our sponsored ad campaign manager.