Steven Pope

Then we're going to go ahead and click on create campaign.

Hey, I'd recommend taking some time and actually thinking through which one of these do you want to have your product show up on their listing for?

For now, I'm just going to do this.

I mean, these are very expensive bids.

It's interesting.

We can also do this for negative product targeting.

This is really good if you're going to do an entire category.

You could say, I want to target these products in this category except for these certain ones.

It's also good to find products that have worse reviews than yours or are newer and just have fewer reviews altogether or maybe bad listing images.

If you bid on those products and you show up in front of them and you have better reviews and your product looks better, you could potentially be stealing customers away.

We're going to scroll down here and we're going to put a daily budget of $14.

We're going to scroll down here and we're going to put a daily budget of $14.

We're going to change this campaign name to product targeting one campaign in one ad group.

My recommendation to you is to actually do different ad groups for different types of products.

But for now, we're going to go ahead and click on launch campaign.

At this point, you can see that we have three campaigns, the automatic campaign, the manual keyword targeting campaign, and the product targeting campaign.

For all of these, we could add what's called negative keywords.

What a negative keyword is, is it tells Amazon that you don't want your ad to show up anytime a certain phrase or keyword is being searched.

For instance, we could go to automatic campaigns.

Since carnivore jerky is a beef jerky and does not contain turkey, chicken, or any other types of meats, I want to add negative keywords so if someone types in chicken or turkey, I don't want our product to show up.