Steven Pope

The first thing I'd recommend doing is using your brain and thinking about all the types of things that someone might search for in Amazon that's related to your product that you do not want your ad to show up for and add those into negative keywords.

But another thing you can do is use Helium 10.

Use the magnet tool.

Go down this list and see everything that's relevant that people might be searching for, that if they were to search for that, you don't want your ad to show up for.

Then you can put that into your negative keywords.

That's how you can set up your Amazon PPC campaigns.

The important thing to note is that the first week of launching your product really matters a ton.

So we can use PPC as a strategy to get as many sales as possible during that first week.

And during that time, we don't really even care about the profitability of a product.

We just care about getting as many sales as possible.

This is because Amazon is a momentum game, especially when you're just launching a product.

The thing is, Amazon is judging your product during this phase.

They're looking at how successful your product is and how it's going to be, and it's judging your rank on an eight-day rolling basis.

Basically, during these first eight days, that's when Amazon decides where to rank your product in the search

results.

So the more sales we can drive, the better.

And because the first week matters so much, we didn't even care if the first week would be profitable or not with our PPC campaigns.

We only care to have as many sales as possible.

And thanks to PPC, we managed to sell 48 units in just one day, days after launching.

In fact, we actually ran into the opposite problem.