Steven Sinofsky

speaker
5,951 appearances 15 recordings 1 series first heard Feb 2025 last heard 2d ago

Steven Sinofsky’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Sep OctJan 26AprJulnow

Recordings per month over the last 12 months — 9 in all, peaking in Sep 2026 with 2.

Appearances

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The incumbents are only interested in what the other incumbents are doing.
Microsoft is worried way more about what Amazon and Google are doing than anyone in a startup space.
But the elements of disruption that matter are the cultural ones of being a big company, and those are constant.
Those are the laws of physics.
And so you can't – you just can't change those.
You can't change scorecards.
You can't change field sales and go-to-market and compensation and org structures and legacy and customers.
Because, you know, the way you behave if you have, you know, 500,000 customers you're serving, there's a bunch of stuff you just can't do.
Like, you just –
You're just stuck.
And that is really the essence of disruption.
And that's why we're at a magic moment where it's not just that the culture is there like it always is, but the startup ecosystem, it's a reflection of what happened during cloud, which was a whole bunch of stuff
that you needed, again, it's this abstraction layer.
You don't, you know, if you're a startup like you were, you don't have to go build a data center and build your own egress and call AT&T and do all of that stuff.
Now you're up and running in the first hours of your first dinner.
Right.
Will they just add you for free or for some price they couldn't add or whatever?
Because of the cultural element.
I think that people on the outside underestimate it until you've lived the cultural element of trying to do something.
I'll bet it's cultural.
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