Surendra Varma

I really don't want to hire someone full-time to manage because I really don't need someone to be full-time.

And that's how the whole story began.

No, it is per employee per month, the number of employees that we manage on the platform.

So I'm saying, you know, $13,000 per annum, okay?

Not really.

So we probably, in terms of when I talk about our MRR, is around $20,000 per month.

No, so I assume that, you know, the per annum revenue in USD is calculated wrong.

So, yeah, so if I go back and check it out, so it's going to be, it's not 13,000, it is going to be 1,300, 1,400.

I see.

Yeah, USD per annum.

Okay.

So we were almost 8,000 USD per month, 12 months back.

So our GPM is primarily focused in terms of talking to founders.

And we have an inbound.

So we do a lot of content marketing.

We publish a lot of knowledge articles around the HR challenges faced by startups founders in MSME.

And that's how we primarily try to kind of give a lot of insight about how HR needs to get managed.

So a lot of LinkedIn marketing, a lot of email campaigns.

We reach out to a lot of founders.

So it's a sales navigator.