Susan Hayes-Cullerton

OK, now the FT has some data out this morning around demand for business schools.

And I'm just going to take a quick trip around the world and then ask you for your reaction.

So applicants to US business schools slipped 1% this year.

Demand for places at European schools rose 11% outside of the UK.

And within the UK, demand fell by 4%.

And all of that comes from a Graduate Management Admission Council.

What trends are you seeing about incoming students?

I'm going to have to call it there.

Thank you so much indeed for joining me, Professor Tony Brabazon, Dean of UCD College of Business and Business.

Breakfast Business with Enterprise Ireland on Newstalk.

with Susan Hayes-Cullerton in for Joe Lynham today.

Well, we had Singles Day in Asia, Black Friday all over the world last Friday.

We had Small Business Saturday in Mayo and today is Cyber Monday.

It's a day for businesses to offer all sorts of sales.

But the question is, how should business leaders know what kinds of promotions work best and what are the pitfalls that they should be hoping to avoid?

So with me now to take us through all of this is Jenny Miller, CEO of Untapped Pricing.

Good morning, Jenny.

Good morning.

Well, Jenny, I was looking at the Black Friday sales data and Salesforce found that online Black Friday US sales grew 3% to $18 billion.

Shopify's offline sales data collected from its point of sale channel saw 26% growth year over year in the US.