Suzanne Kapner

speaker

353 appearances 8 recordings 1 series first heard Apr 2020 last heard Feb 2024

Suzanne Kapner’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Shoppers' New Mantra: Treat Yourself · 17 Dec 2020 podcast

Thanks for having me.

WSJ Your Money Briefing · Clothes Retailers Offering Deep Discounts, but Nobody's Buying · 21 Apr 2020 podcast

And who wants to buy clothes for a life that you may not be able to resume for who knows how long?

I mean, going to events and social occasions, you know, you just might not need the kinds of clothes that you needed in the past.

Well, it's really hard right now because so many stores are closed, so they can't do it the normal way, which would be, you know, holding big sales in their stores.

They are, you know, discounting on their websites, but people just are not in the mood to buy apparel or fashion or footwear right now.

And we've seen sales for those items, even online, you know, online sales for those items have been down year over year.

Last week, Saks was offering 70% off spring dresses.

It was like a one-day flash sale, but 70% off is a big reduction.

That's the kind of sale you see end of season.

Gap, the Gap brand, was offering 60% off of everything last week.

J.Crew was offering 60% off select items.

So, you know, it's pretty deep.

Then, you know, another way is to sell the goods to off-price chains like TJ Maxx, but those stores are all closed as well, so they're not really buying much now either.

It's a real problem for them.

They would, but you know, they've got other things on their mind.

When I've talked to shoppers, they say, you know, if it's not an essential item, they're just not interested in buying it.

And who wants to buy clothes for a life that you may not be able to resume for who knows how long?

I mean, going to events and social occasions, you know, you just might not need the kinds of clothes that you needed in the past for the next year or so.

Well, you know, if it's fashion, it goes out of style.

So that's a big problem.

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