Talbot Roach

speaker

87 appearances 1 recordings 1 series first heard Jul 2026 last heard 8 Jul

Talbot Roach’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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FEAR & GREED | Business News · Q+A: Why Google search is giving way to AI commerce · 8 Jul 2026 podcast

It doesn't mean that human-based discovery is going away.

So we have to today, as merchants, work in both realms at the same time.

You also asked an important question.

When is the consumer going to be ready to allow that agent to fulfill the purchase, make the purchase autonomously?

That's not happening, at least based on the research that we're doing in large forms today.

It's people are experimenting with it, but it comes down to consumer trust.

Are you going to trust an agent with your payment credential and allow them to go shopping for you without the human in the loop?

Not very many people are doing that today, but it is going to come.

Absolutely.

Well, McKinsey has said in a recent study on Agentic that they're seeing as much as $3 trillion of commerce by 2030 will be operated autonomously by merchants.

And today we're already seeing, as I said, 50% of the recommendations and searches powered through AI.

So now it's just the next step of building that trust.

I think today there's a lot of work going into what is called AEO, just like you have the traditional SEO.

So how are you most likely to stack rank when the consumer is doing a search in certain categories?

How do you get in?

Again, a lot of this comes to data orchestration.

How do you get that SKU level data presented efficiently?

How do you tie in to those LLMs?

And there's a lot of work going on there.

I think we're all learning together, though, how this is going to actually unfold.

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