Talbot Roach

speaker

87 appearances 1 recordings 1 series first heard Jul 2026 last heard 8 Jul

Talbot Roach’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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FEAR & GREED | Business News · Q+A: Why Google search is giving way to AI commerce · 8 Jul 2026 podcast

I don't think the answers are set in stone by any means.

Winning that agentic moment is going to come down to a lot of factors.

And I think today, some people may be ahead in terms of having allowed their entire base of SKUs to be searched by these agents.

Others may be behind, but a lot of this is still ahead of us.

A lot of this is still to be determined.

One thing that we think is really interesting, being in the gift card business and distributing over 30 billion gift cards for 19,000 brands across the globe, that agentic moment is going to come down to a lot of things, and it's going to allow for more personalization.

In the future, we want the fact that you're holding a gift card, you have purchase intent in your wallet or on your phone.

to weigh into that agentic moment and help that merchant win that shopping decision.

Because maybe you were served five different lamps, but you have a gift card for one store versus another and you have purchase intent that should factor in and help seal that deal.

Well, I think if you think about humans coming to your website today to shop in an e-commerce environment, you're set up to tell the story, to attract a human eye, to visually interrupt and excite them with certain information that steers their purchase decision.

We're going to set up the same data to steer the LLMs

purchase decisions and or recommendations at this point.

And that's gonna mean making the data really easy for these LLMs to crawl and to serve up.

It's also going to mean having third-party endorsements that are quantifiable.

So Trustpilot, other Better Business Bureau ratings, things that are going to present quantifiable data to the models that will put you at the top of the list.

I think this is a journey that so many merchants have undertaken, but not everybody's completed.

No, they're not.

But what they allow for in this, because they can ingest so much more data and they can ingest behavioral data.

So let's use the example.

You've just walked down the street.

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