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Tamara Thompson

👤 Speaker
876 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Like if this is the case, like we're only going to go over to YouTube and Google.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Like I'm not going to be able to do like messenger ads.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

We do like any of that stuff.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And we do,

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

grateful.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Uh, the first time we ever did ads, which was kind of crazy.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

It doesn't happen for everybody.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

The first $7,000 we spent, we generate about 368,000 back in revenue for the first month.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So we're like, okay, what did we just do?

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Right.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So it happened for a good like few months, probably four months of a very similar return.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And then all of a sudden it kind of like trickled down and then the leads that were coming through the messenger ads were like, okay, these are not qualified or we're starting to get these different demographics that we weren't before.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So then we went in the back end later and we're like, okay, what were the top performing ads?

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And it wasn't necessarily the top performing ads that actually drove the ones that were more qualified.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So we had to do that digging too.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So yeah, it's been like, it's been quite the- It's a science.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

The data, what is the profit?

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Is it profitable?

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And is it still working?

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Like, is that platform still for you?