Tara LaFerrara

speaker

556 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Tara LaFerrara’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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I do think that there's a lot more opportunity for people, which is really exciting for them.

But for me personally, that doesn't feel like scary.

Yeah, definitely active users.

We focus a lot on retention right now.

So like how long can we keep a client in?

Because typically like with fitness and wellness, like you're not seeing the real results you want to see until nine, 12 months time.

And so that's really the number that we're focusing a little bit more on rather than active users.

We also look at how many people are coming in through lead magnets, how many sales calls, who's showing up to the calls, how many people are closing.

A lot of like numbers when it comes down to that.

Are you doing webinars?

Yes, we do one a quarter.

Yeah.

So we do one webinar a quarter and that's usually when we have like our cohorts, when like all the women start at the same time.

We did one, we do, yeah, one in the spring.

We have one in June that's coming up and that'll usually be like a bigger cycle.

And we always do one for Black Friday, Cyber Monday, because that's just a big time for people to come in.

And then around the New Year's, those are two major ones.

Yeah, great questions.

Just like the coaching experience, it's evolved a lot over time.

It's been me.

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