Tara Mohr

Right.

And it still doesn't work.

And then we have these women entrepreneurs being like, I had my $200 and I'm really upset that didn't work the first, very first time I made an offer.

Like, let me explain to you how the pros do it.

They're hiring expert teams and then they're spending millions of dollars to figure out what's going to work in the market.

You're good with a series of mistakes.

You're okay.

Yeah.

So there's that aspect, but then there's also the aspect of just how do you take it out of your kind of

big, fancy version of it and do the most local, simple version.

So it's like, if you eventually want to have an amazing retreat center for women, great.

But while that you're raising capital and figuring out if that's ever going to work, I want you to host the women's group in your house this Sunday.

Right now.

Now, the actual thing.

And then when people start to contemplate that, that's when they go, wait, but I'm not sure if I'm ready.

And I have self-doubt.

And then we get to deal with all the real emotional stuff that would have been brewing.

while they were thinking they were working on building their retreat center for five years, but never really looking at the emotional fears that were going to keep them from ever really moving into that.

Absolutely.

So we jump, we got to jump in.