Tarek Mansour

And I think Nikita's hilarious.

Like I said, I mean, he's in LA too.

We've known each other for years.

But yeah, when he reached out and was like, look, do you want to

do you want to do an interview about bringing journalists back to X?

I was like, yes, of course.

It was his first interview since he took the job about seven months ago.

He reports to Elon directly.

And yeah, I thought this was interesting that this was the first thing that a senior leader at X is coming out and saying, which is we really want media and even capital J journalists to come back.

And I think I know why, which is that I've been covering Twitter before Elon bought it for many years.

I extensively covered when Elon bought it.

And Twitter has always had this problem where a very small percentage of the user base posts most of the content.

And that's true for, I don't know, I guess Snap was a little different because that was messaging, right?

But these one-to-many platforms, that's usually the case.

But even by kind of industry standards, Twitter was always pretty top-sided that way.

And they would call them like VI, I think they were VITs.

Someone's going to, an ex-tweep is going to tell me about this.

Yeah, something like that.

Very important tweeters or something.

And they would track this obsessively because this factor would basically determine whether Twitter was working or not.