Terri Briggs

speaker

592 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Terri Briggs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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The Home Service Expert Podcast · What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them · 19 Jun 2026 podcast

There was –

This is funny.

So we're in New Jersey, and we were working with a client.

It didn't go well.

We ended up parting ways.

We couldn't see eye to eye.

And the reason was he was a mover out of Pennsylvania, and he was hellbent on wanting a brand that was gunmetal and rivets, and he's a mover.

And I was like, dude—

I don't want you taking my grandma's China from point A to point B. If that's what your brand looks like, you're going to break it.

I want to feel like you're going to take my most treasured possessions and transport them, you know, like they're little eggs.

Your brand is going to make women not want to hire you to move their belongings.

And it was a residential mover and he was helping.

No, I want, I need a masculine brand.

And we ultimately ended up parting ways because of it because we said, you know, we will not do a brand for somebody that we know won't move the needle for them that isn't in their best interest.

I think we're kind of known for that.

You know, we don't mind stating our opinion and saying when we think something won't work.

But not understanding who your customer is and how that brand needs to make them feel to ease anxiety is a huge mistake.

Huge mistake.

Yes.

Oh, gosh.

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