Terri Briggs

speaker

592 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Terri Briggs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them · 19 Jun 2026 podcast

But outside of that, if you have a name that's really hard to spell or really hard to say, you're just going to blend in, right?

So I think that's a really important one.

Colors, Dan talks a lot about color theory in the book.

Again, I don't think contractors think enough about standing out, not being red, blue if you're HVAC, not water if you're a plumber.

I think those are some of the biggest.

And I think they are.

And it depends on where and why you're using them.

You know, mascots for certain types of contractors, they ease anxiety.

Right.

So imagine again, we were talking about Mrs. Jones.

Right.

So we'll call it we'll call her Mrs. Briggs.

And if Mrs. Briggs has a white truck or worse, honestly, even worse than a blanded white truck is the truck with the guy who's got the big wrench and I'm going to kill you, you know, coming up to the house, I'm immediately nervous.

I have to let a stranger into my home, right?

Maybe my little kids are there and I'm going to have you in my space, in my safe space.

And that causes me anxiety.

And then if you tell me that I need to fix something, I'm going to immediately think you're trying to take advantage of me because I don't know a lot about this.

So I'm immediately my walls are up.

I'm not going to want to be friendly with you.

I'm nervous.

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