Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 2d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
The answer was, all soaps.
When they left the Dove lab, Nancy and Janet went to a drugstore, swept dozens of soaps off the shelf, bought some litmus paper, and took it all back to their boardroom.
They had to see it to believe it.
So they held the yellow litmus paper against all the soaps, even baby soap, and they all turned dark blue again and again.
But when they held the litmus paper to the Dove bar, it didn't change color.
That gave them an idea.
The litmus test was so persuasive, why not show it on television?
The resulting commercial was incredibly simple.
First, it showed a piece of litmus paper being dipped into a household cleanser, which looked like a Mr. Clean bottle.
It turned dark blue.
Then a piece of yellow litmus paper was held against a bar of family soap.
Then beauty soap.
Then even baby soap.
In each case, the litmus paper turned blue.
But when it was held against Dove, it remained yellow, measuring no alkalinity.
There was no voiceover.
Nancy and Janet wanted the story to be told objectively.
The commercial was perceived as an enormous risk by the top brass at their own ad agency and at Lever Brothers, parent company of Dove.
The ad didn't show a woman, there was no voiceover, and the commercial contained no emotion.
It was purely rational, a chemistry test.
Showing 2701–2720 of 4,557 · page 136 of 228
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