Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 2d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
It simply broke the rules of Dove Advertising, established decades earlier by Ogilvy & Mather founder, David Ogilvy.
Ogilvy himself was so unhappy with the proposed commercial, he even wrote a scolding letter to Ogilvy Toronto saying, Well, Mr. Ogilvy was wrong.
When the commercial aired, Dove sales went through the roof.
The simple demonstration completely refrained Dove and forced other brands to rethink the way they spoke to women about soft, mild soaps.
33 other countries would adapt the commercial.
And it all started by choosing not to tell people about the mildness of Dove, but to show people instead.
The power of a demonstration commercial cannot be overstated.
Seeing is believing.
When judging international advertising award shows, language can often get in the way.
German judges struggle to understand English commercials.
The French struggle with Portuguese commercials.
English-speaking judges try to interpret Japanese ads.
But there is one universal language, the demonstration commercial.
No words required.
When you see a drop of crazy glue hold a construction worker in the air, it's incredibly persuasive.
When a gorilla violently throws a piece of luggage around his cage and it survives, nothing else needs to be said.
And when a soap tells you it's mild on your skin and proves it in real time with litmus paper, that's all you need to see.
Next week, we'll tackle recent demonstration commercials.
It takes a confident advertiser to present a simple demonstration.
No flash, no fireworks, no catchy jingles.
Showing 2721–2740 of 4,557 · page 137 of 228
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