Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 3d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
An advertising campaign was developed around the new slogan.
In each commercial, a DeFasco employee would talk about the pride they took in their job and what DeFasco was striving for.
The campaign ran for 20 years, and Mike Jaycock's ad agency produced close to 1,100 different commercials.
That campaign had a big impact.
By featuring the passionate people who worked at DeFasco, awareness of the company reached record levels.
Employees said that when they told people they worked for DeFasco, they would be greeted with, oh, you're the our product is steel, our strength is people, people.
Mike says the slogan was true to the company in every way, as DeFasco treated its employees well and was one of the first big corporations to institute profit sharing.
Marketing Magazine calls Our Product is Steel, Our Strength is People one of the top 100 Canadian marketing campaigns of all time, saying it was one of the most clearly defined corporate images in the country.
So, there you go, Robert.
Jennifer H. Badger has a question about our podcasts.
She says, I love your show and listen to it faithfully.
I am living abroad now and I am always surprised when I am listening to an under the influence podcast and the commercial is in a language of the country I am in and about a local product, be it French, Dutch or German, for example.
How are the advertisements managed to enable this?
I've been waiting to ask this question for a few months.
Well, I have an answer for you, Jennifer.
Not too long ago, a new technology was introduced to podcast advertising.
It's called dynamic insertion.
Essentially, it works like this.
Every podcast has allotted spaces for ads.
A pre-roll at the beginning of a podcast, two mid-rolls that occur at the mid and three-quarter marks, and a post-roll at the end of the podcast.
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