Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 3d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
The amazing thing about dynamic insertion is that ads can be placed into podcasts and taken out, and it's all done via software.
In other words, when an ad has run its course, it is automatically taken out and a new ad is automatically put in.
And these new ads are also dynamically inserted into all of our archived podcasts.
So even if you're listening to a show from 2013, you'll hear a current ad inside it.
And here's another technical advantage.
Dynamic insertion allows for geofencing, so we can control where an ad is heard.
It could be a New Brunswick-only ad, or it could be a national ad.
And when the podcast is heard internationally, commercials are inserted in that country's language.
And again, it all happens automatically with dynamic insertion software.
It's completely changed the podcast advertising world.
because, previous to this innovation, any commercials placed into a podcast stayed there, unless the creator wanted to personally edit them in and out by hand, which is a huge undertaking, especially if you have hundreds of episodes, as Under the Influence does.
Comprende-vous, Jennifer?
Wunderbar!
Kevin Radcliffe has a question about deceptive advertising.
He wants to know if networks or media companies are liable for misleading ads.
So if a misleading ad runs on CBC TV, for example, is CBC liable?
Generally speaking, Kevin, the answer is no.
Liability for misleading ads rests with the originating advertiser or marketer first and foremost.
That said, if a network or media company actively participates in creating the deceptive ad, then they would be liable.
If online media companies are notified that a deceptive ad is running on their platform and they refuse to take it down, they could be liable.
Showing 2901–2920 of 4,557 · page 146 of 228
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